Developing a marketing strategy is any organization’s first crucial step. We help organizations figure out: what needs to be said, how to say it, and who to tell. Together, we will create a strategy to tell your story, and implement this communication plan that influences buyers. The basis of this strategy relies on using branded content.
Great brands have a great culture. The strength of your organization’s culture has a huge impact on the perspective of your audience. Marketing is directly affected by your customer’s perception of you. Through advanced surveys, and audience data, we can help you improve your brand’s culture. We now want to reference wider opinion from others about products and services, whether rating sites, blogs or social networks – buyers dig out content to help their decision making.
After your content is created, it’s time to put it out there. We begin with targeted ad campaigns, and web search optimization. This involves utilizing tools such as Google AdWords, Display Ads, Website SEO automation, Social Media ads, and many more! “SEO” is no longer based on how well you’ve placed keywords in your website, it’s all about the amount, quality, and placement of your digital content.
ANALYZING & ENGAGEMENT
It’s incredibly important to know how if your marketing is working. We take analyzing that data very seriously. Through platforms like MOZ, Hubspot and Positionly, we see who’s using your content online. We review the data we gather, and create new approaches to retain current customers, and develop new ones. Every organization is different with its needs, and we can improve your business with knowledge of your target audience.